Why Voice Search Should be part of Every Higher Education Digital Strategy Over the past few years you may have noticed that voice technology has blossomed from a novelty to something closer to an everyday necessity. Voice assistants now come built-in to every smartphone and tablet device, and as adoption of these devices has become […]
COVID-19 Emergency Response Translation Prompt and accurate information is critical in crisis situations, like the current COVID-19 pandemic. We at NZD Securities has launched a new solution to help businesses respond rapidly to the disruptions caused by the outbreak: Emergency Response Translation. This new offering helps businesses quickly translate COVID-19 related information into multiple languages for […]
Speaking to Consumers in the Midst of a Global Pandemic We are currently living through a moment of societal upheaval the likes of which most of us have never seen in our lifetimes. Since the Coronavirus crisis began to grow in scope and severity beginning in January, the pandemic has become the dominant news story […]
Building a Voice Technology Technology Strategy for your Company A few years ago smart speakers were a novelty for most consumers who owned one. Now, as a new decade dawns, these devices have become mainstays in many American households. Adoption of smart speakers and other connected devices has spurred regular use of voice technology among […]
The Power of Case Studies as a Marketing Tool We’ll hazard a guess that most brands don’t think of case studies as the most exciting marketing trick in the toolbox. Case studies might even seem a little humdrum when stacked up against new technologies and the latest developments in social media. But leaving case studies […]
Why Having a Great Homepage Message Matters Crafting great website content is a delicate art. It takes sharp insight and a deep understanding of the intended audience to get it right. Homepage messaging is especially delicate because it requires you to be able to say a lot in the most compelling manner possible — all […]
Influencer Content Amplification Even though influencer marketing is now widely accepted as an effective, and even an essential, marketing channel, problems with organic reach continue to plague brands and influencers alike. Back in 2016, Instagram changed its algorithm and the content was no longer available in reverse chronological order but instead was shown in an […]