Three Companies that Prove Data is Key to Successful Digital Transformation It’s natural to think of digital analytics as simply one component of digital transformation. While it’s undeniable that data is a major component of digital transformation, we would argue that it’s actually much more than that. Quite simply, analytics is the foundational element of […]
The Evolution of Consumer Privacy in 2020 The start of a new year is usually associated with change, resolutions, and personal development, and the beginning of this year brought some major changes in the area of consumer privacy with the California Consumer Privacy Act (CCPA), which was signed into law in 2018 and went into […]
The Power of Case Studies as a Marketing Tool We’ll hazard a guess that most brands don’t think of case studies as the most exciting marketing trick in the toolbox. Case studies might even seem a little humdrum when stacked up against new technologies and the latest developments in social media. But leaving case studies […]
Data-Driven Storytelling: Let data write your next story Storytelling has always been a powerful tool for marketing creatives. Today, brands are telling more ambitious stories than ever before. At the same time, organizations are more equipped than ever to collect and analyze data from practically all areas of their business – and savvy brands are […]
Why creating an effective B2B Site Experience for Your Brand Is Important For B2B brands, the fact that most deals take place offline and still rely heavily on face-to-face interaction between prospective customers and sales reps, can make it tempting to dismiss the importance of the B2B website. However, underestimating how important an effective website […]
Why Having a Great Homepage Message Matters Crafting great website content is a delicate art. It takes sharp insight and a deep understanding of the intended audience to get it right. Homepage messaging is especially delicate because it requires you to be able to say a lot in the most compelling manner possible — all […]
How Your Company’s Contact Us Form Plays a Huge Role in Securing Leads There are hundreds of factors, both big and small, that combine to determine a website’s conversion rate. Among the most important, and the most often neglected, of these factors is the contact form. This little form is sometimes neglected in the website […]