How COVID-19 is Impacting Global Industry Over the past few weeks it has become increasingly clear to people, all over the world, that the impacts of the COVID-19 pandemic are going to be significantly deeper, farther-reaching and longer than most of us could have imagined even as the Coronavirus began leaping from China to Europe. […]
The Importance of Business Continuity Your employees and business must change their habits far in advance in order to be prepared properly for a disaster. Long before Hurricane Sandy, SARS, or Covid-19 our employees have been storing their files in the cloud with backups on multiple continents at the press of a button. These actions are […]
How Consumers Feel About AI Technology Artificial Intelligence (AI) is one of the most ground-breaking technologies the world has ever seen, and industry leaders and marketers pretty much universally recognize the impact AI will have on every aspect of business and consumer life. But the fact that marketers are all in on AI doesn’t mean […]
We’ve reached a point where consumers now expect every aspect of the web to be available via mobile. There’s seemingly nothing left that we won’t do on mobile, which means that mobile experiences that are inconvenient, incomplete, or simply unenjoyable represent lost opportunities to connect with consumers. Meeting the mobile moment is a business imperative, […]
The End of Third-party Cookies In January of this year Google announced its decision to end support for third-party cookies in its popular Chrome browser. The announcement is welcomed by privacy advocates but will present challenges for advertisers and publishers when it goes into effect two years from now. In this article we’re taking a […]
Building a Voice Technology Technology Strategy for your Company A few years ago smart speakers were a novelty for most consumers who owned one. Now, as a new decade dawns, these devices have become mainstays in many American households. Adoption of smart speakers and other connected devices has spurred regular use of voice technology among […]
Data is Behavior Almost anyone with a website uses some form of analytics to understand past user behavior and to make decisions for future marketing campaigns based on that data. However, the sheer volume of data most companies collect these days makes it nearly impossible for any mere mortal to isolate useful insights without the […]
Digitization in the Life Sciences Sector Whether it’s biotech, pharma, or MedTech, the life sciences space has lagged behind other industries in technology advancement, in part due to high regulations as well as other compliance, data security, and privacy challenges. During my time analyzing the sector several years ago, I was fascinated with advancements in […]
The Digital Transformation of Enterprise Business and How to Stay Ahead Every couple of years a new concept in digital marketing comes to dominate the discussion more than any other. For the past few years, the issue on the minds of most enterprise businesses has been that of digital transformation. Digital transformation is a concept […]